Experience Better Dentistry at Smile Magic of Dallas Northwest Hwy

Where every dental visit is an adventure for kids of all ages.

215 Reviews
42 Reviews

The staff are amazing. A great atmosphere! Great explaining the procedure to the kids. Making them comfortable. Love it!

- Lisa Scott

Felt welcomed the minute we went in. They have a playground for kids to play in. All staff are friendly. Treatment was good. Great job! Kids are happy too

- Blanca Mendoza

This place is amazing. My kids loved every minute of the play area and the amazing movies they were watching as they got there teeth cleaned

- Janee Jenkins


- Nacole Waldon

Always a great time and service Kylie did an amazing job with the girls
They love the game room the most

- Tracy Lynch

Amazing experience great staff and dentist was great with my children. Highly recommend

- Chyna Whiite

Very warm and friendly staff. Very informative. I don’t see myself taking her anywhere else.

- Bilha Kay

Great staff and fun experience for the kiddos!

- Armando Gonzalez

Meet the Dallas Northwest Hwy Smile Magic Team

Dr Lovejoy
Dr. Samuel Lovejoy

Dr. Lovejoy’s priotires lie within helping children and families, and improving their overal dental health. He attended Idaho State University for undergrad before going to dental school at Roseman University. Outside of work, Dr. Lovejoy is a husband and a father to 1 son. His hobbies include motorcycles, hunting, camping, and enjoying the outdoors.

Family and Kid-Friendly Features

  • SiteIcons-Purple-Arcade (2)Arcade
  • icon-massage-chair@2xMassage Chairs
  • icon-playground@2xPlay Gym
  • icon-treasure@2xToys and Treasures
  • icon-video-game@2xVideo Games

SiteIcons-Purple-Arcade (2)Arcade

Play to WIN

What kid doesn’t love Arcade Games? Smile Magic is happy to offer kid-friendly games for families as they wait for their appointment.


icon-massage-chair@2xMassage Chairs

Relax, We’ll Take it From Here

We weren’t joking when we said stress-free! Get the true Smile Magic royal treatment when you relax in our Massage Chairs.


icon-playground@2xPlay Gym

Climb to the Top

It’s easy to get your child excited about going to the dentist when they know they will get to run around and explore in our Play Gym. That’s why the Play Gym is one of our most popular features!


icon-treasure@2xToys and Treasures

Adventure Awaits

Your adventure begins when you first step foot into the wonderful kingdom of Smile Magic. Collect gold coins, crowns, treasure, and maybe even meet Charlie the Chipmunk!


icon-video-game@2xVideo Games

Get a New High Score

What kid doesn’t love Video Games? Smile Magic is happy to offer kid-friendly video games for families as they wait for their appointment.


Fun For Children,
Stress Free For You

Parents, we’ve got it all covered. Come in and experience the joy of taking your kids on an exciting dental adventure.

The Parent Experience

Fun For Children,
Stress Free For You

Parents, we’ve got it all covered. Come in and experience the joy of taking your kids on an exciting dental adventure.


Guilt free dentistry: We provide the peace of mind you need as a parent, knowing your child is comfortable at the dentist.


We partner with you: Parents have the option to sit in the room or view their child’s appointment from our Charlie Cam.


No-work zone for parents: We’ll take care of your kids. You simply sit back and feel good about giving your child the best smile.


The flexibility you need: Parents are busy, so we provide flexibility for you and your kids with extended hours and same-day treatments.


Family Dentistry

Smile Magic offers the best experience for children and families. With our unique approach to a fun, happy, and welcoming dental experience, our patients can’t wait to come back!

Memory-Free Dentistry

We realize that not every child will be excited about going to the dentist, no matter how fun and colorful it is. Smile Magic is happy to offer Memory-Free Dentistry to patients with a lot of anxiety about going to the dentist.

Smile Magic of Dallas Northwest Hwy Makes Going to the Dentist Fun, Happy & Welcoming!

We treat every child like royalty with individual attention and incredible care. Our team makes it a priority to create a welcoming and joyful dental experience for you and your children.

From the moment you walk in our doors, you will feel the magic. Our colorful lobby here at Smile Magic of Dallas Northwest Hwy is a kingdom where kids can play without worries. The adventure continues throughout your visit with gold coins, royal crowns, and treasure. Even our wallpaper is a storybook of the brave adventures of Charlie the Chipmunk!

The Child Experience

Family Dental Adventure in Dallas Northwest Hwy, Texas.

Hours of Operation
10675 E NW Hwy, Dallas, TX 75238, USA
441A1258 (2)

Smile Magic, a Practice to be Proud of

Smile Magic was created to make going to the Dentist fun.

Our founders, Dr. Chad Evans and Emmet Scott have 12 children between their two families, so they know first-hand how stressful going to the dentist can be. In 2010 they set out to create a dental office that is fun, happy, and welcoming for all families.

Smile Magic Family Dental Offices include colorful lobbies where kids can play and run free without any concerns for the parents. Each location is equipped with a number of features to entertain children, including storybook wallpaper of Charlie the Chipmunk, gold coins, crowns, treasure, and much more!


Experience Smile Magic

Book Your Adventure!
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